Conventions

Mode of address

Modes of address can be defined as the ways in which relations between addresser and addressee are constructed in a text. In order to communicate, a producer of any text must make some assumptions about the intended audience; reflections of such assumptions may be discerned in the text. There is fromal and informal modes.  Formal may be presented in a classic magazine.  Whereas some magazines may chose to address the audience by informal laguage such as colloquial and expletive language. Colloquial language can be referred as slang or words that may be abbreviated. On the otherhand expletive language comes across as informal as it is know as unpleasant, inappropriate lanuage such as swearing.  There are many factors that may influence the choice of modes of address in a music magazine. For instance  genre,format of magazine and target audience.

Typography

Many publications will contain a large amount of text to deliver the text therefore the text has to stand out to engage the reader. The term typography refers to the style and arrangement or appearance of text.  There are 3 goals of typography: 1^st goal is that the text readability, 2^nd goal of typography is to transfer information to the reader in an efficient manner and 3^rd is to use type to provide a sense of order and structure that makes logic and visual sense. One main factor that contributes to typography is typefaces, which can be divided into four categories sans serif, script, and serif and decorative or ornamental. Also drop caps are used within the text. They are used at the beginning of the paragraph which draws the reader and makes them want to read it. Using these in different colours and changing the weight of it makes it more interesting and eye-catching. Produces also publish the text, changing for emphasis so it highlights specific words to show which the main points are changing the font size to show the importance, changing the style to make it more appealing and using the use of colour to make it more attractive to eye also to highlight key points within the text.